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Valley View Casino, AEG sign deal

17 October 2007

CALIFORNIA -- As reported by the San Diego Union Tribune: "Valley View Casino near Escondido has entered into an exclusive deal with AEG Live San Diego to book and produce pop concerts at a new 2,000-seat outdoor concert venue that is being built adjacent to the casino. The combination of the venue, which is scheduled to open next spring in Valley Center, and AEG's clout should intensify competition in the already heated San Diego County concert market.

"...AEG San Diego opened operations here in July as the ninth and newest division of AEG Live, the nation's second-largest concert promotion company..."

 
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