Weike names new gaming development head

SINGAPORE -- (PRESS RELEASE) -- Weike Gaming Technology, Singapore and Malaysia's only licensed gaming machine, electronic gaming table and systems manufacturer, is pleased to announce the appointment of Andrew Masen as Head of Gaming Development based in Singapore, effective Aug 1, 2008.

Andrews vast experience in game development and proven track record in game performance in one of the toughest markets in the world have prepared him well to take on the challenge of helping Weike become the leading supplier of slot content in Asia. In this role Andrew will lead a team with a mix of experience and youth who are determined to take advantage of working with and learning from someone of Andrew's calibre in game development. Andrew graduated with a Bachelor of Science, majoring in Mathematics and was awarded the JR Holmes Prize for excellence in Pure Mathematics.

With his solid numerical background, and history of developing highly successful game content for selected markets Andrew is looking forward to living in Asia where his access to Asian markets will never be greater. Together with his development team based in Asia and back by a senior management team also based in Asia, Weike is confident that the ease at which Andrew and his team will be able to access the different Asian Gaming Cultures will help them understand the different player behaviour and expectations which will result in one of the most Asian focused game development teams in the world that will translate into successful game content for each different market found in Asia.

Andrew commented "I am ecstatic to join Weike, and moving to Singapore is one of my boldest career moves to date. I strongly believe in living Asia, breathing Asia and understanding Asians, and this is particularly vital for designing games meant for Asia markets." As game design is the ultimate factor to make or break a slot game, Weike's CEO, David Kinsman commented "I am happy to have Andrew, who we believe is one of the best game designers in the world who spent the last 8 years designing some of the best games in the toughest markets with great success, on board with Weike.

While every company in the industry guards and invests heavily its game development, we are no different. We have been determined to secure the best people for the most critical elements of our business and Andrew is a prime example of this. With Andrew's expertise, I am confident that in the near future Weike will be producing some of the best slot content for a number of Asian markets and become a true market leader in the part of the world we call home."

Andrew recently served Stargames (Shuffle Master Inc Sydney based Slot Branch) for the past 8 years as Game Design Manager, and has been primarily responsible for the tremendous success Stargames has experienced in a number of markets in Australia against heavy competition and less then desirable market conditions.