Full Tilt agrees to sponsor WPT's seventh season
6 November 2008LOS ANGELES (PRESS RELEASE) – World Poker Tour creator WPT Enterprises (Nasdaq: WPTE) and FullTiltPoker.net today announced a television sponsorship deal, aligning the leading powerhouses in televised and online poker. The deal—which is based on a unique sponsorship model for the sports and entertainment television industry—further boosts WPTE's growing sponsorship business.
Under the agreement, FullTiltPoker.net receives title sponsorship and exclusive rights to in-show educational gaming brand integration for the 26 all-new WPT Season VII episodes scheduled to air on Fox Sports Net in the United States, as well as Season VII episodes that air in Mexico.
"We are delighted to be in partnership with FullTiltPoker.net and bring together two very strong brands with proven global reach and loyal networks of poker fans," said Steve Lipscomb, WPTE founder, president and CEO. "With WPT's incredible brand value and TV distribution through FSN coupled with FullTiltPoker.net's massive online following, this partnership opens more channels to reach new fans and continue feeding the appetite for new poker content."
FullTiltPoker.net is one of the leading online poker instruction sites, featuring Team Full Tilt - 13 world-renowned poker pros. Team Full Tilt is a select group of the world's finest professional poker players, including Chris Ferguson, Phil Ivey, Howard Lederer, Jennifer Harman, Erick Lindgren, Erik Seidel, Andy Bloch, Phil Gordon, John Juanda, Mike Matusow, Gus Hansen, Allen Cunningham, and Patrik Antonius who have collectively won 10 WPT titles, 35 World Series of Poker bracelets and more than $80 million in career earnings. FullTiltPoker.net offers players the unique opportunity to Learn, Chat and Play with the best poker pros in the game.