The Poker Channel re-launches pokerchanneleurope.com
16 October 2008LONDON, England -- (PRESS RELEASE) -- The Poker Channel, Europe's largest dedicated gaming TV network, announces today an agreement with Brightcove, the leading online video platform, to enable delivery of free advertising-supported video content on www.pokerchanneleurope.com.
Under the terms of the agreement, The Poker Channel will take advantage of the Brightcove online video platform to program online video content, create Flash-based video players and deliver relevant and engaging online video advertising to viewers.
Using Brightcove technology, pokerchanneleurope.com will stream short- and long-form video clips, featuring major tournament coverage, news, player interviews, 'how to play' tips, and exclusive promotions from online gaming sites. pokerchanneleurope.com will also offer daily editorial news content from the industry's leading journalists and players.
"The Poker Channel has expanded at break-neck speed in the last 2 years, and is now available 24/7 to over 15m cable and satellite TV viewers in 16 European countries," said Chris White, Commercial Director. "With Brightcove's technology, we can help make pokerchanneleurope.com the premier destination for poker fans worldwide, and offer more ways to engage and interact with our audiences whether on TV or online."
Brightcove VP of Partner Development & Field Marketing EMEA, Raghav Gupta, said: " Poker's online and TV presence has grown exponentially in the last few years, and The Poker Channel has become a key destinations for fans, whether beginners or seasoned professionals. We are thrilled that the Poker Channel has chosen the Brightcove online video platform to extend this success, reach new audiences and contribute new revenue streams through online video advertising."
Pokerchanneleurope.com will offer videos and articles from tournaments such as The World Series of Poker, alongside educational videos, strategy articles, and interviews with stars names such as Daniel Negreanu, Doyle Brunson and Chris Ferguson. In the near future the site will also offer content in local languages, and further extend news, tournament coverage and poker promotions to local audiences.