Bally Mobile Platform wins prestigious Gaming & Hospitality Partner Award

LAS VEGAS -- (PRESS RELEASE) -- Bally Technologies, Inc., a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced that the Bally Mobile Platform earned the 2012 Gaming & Hospitality Partner Award.

The prestigious Gaming & Hospitality Awards are presented annually by the publisher of Gaming & Leisure magazine and honor the gaming industry’s top thought leaders. The awards were presented last month at the Gaming & Leisure Roundtable at Red Rock Casino Resort in Las Vegas.

“We are honored to receive this prestigious award,” said Bally Technologies’ Vice President of Mobile, Aron Ezra. “With more than 6 billion mobile subscriptions worldwide and 87 percent of the world population using mobile devices, there is no doubt that entering and succeeding in the mobile space is an important objective for casino operators. The Bally Mobile Platform continues to prove itself as the best solution in the gaming industry.”

In total, Bally has won more than 50 awards for innovation over the past four years. The Bally Mobile Platform has received significant accolades for its innovation, return-on-investment, customer service and marketing features, including winning a Hospitality Operations Technology Award for Self-Service Products and the Platinum Award in the Top 20 Most Innovative Products Awards.

The Bally Mobile Platform allows casinos to build and manage custom, native iPhone®, iPad®, Android® and BlackBerry® apps, along with a mobile website from a single content management system. Casino personnel can manage their entire mobile suite by logging into this cloud-based content management platform via any browser. The platform enables casino operators to create and easily update special content and offers, and immediately distribute the information to targeted potential customers.

Bally has created more than 100 features for casino operators to incorporate into their apps, allowing them to entertain, educate, sell to and learn from their guests and players. More than 5.5 million Bally unique users have downloaded Bally apps from dozens of casinos.