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HOME > NEWS > Investor News > BetAmerica launches affiliate program with Income Access

BetAmerica launches affiliate program with Income Access

17 March 2014

(PRESS RELEASE) -- BetAmerica, the only legal and regulated multi-vertical gaming website operating throughout the United States, has partnered with Income Access, the Montreal-based digital and affiliate marketing specialist, for the launch of its new affiliate program.

Founded on a commitment towards safe, secure and regulated online gaming, BetAmerica is the only brand offering horse racing and greyhound racing alongside a range of daily and weekly fantasy sports and games. BetAmerica also has the distinction of being only the fourth site, and the first since 2007, to accept thoroughbred horse racing wagers from California residents.

Partners will benefit from the BetAmerica affiliate program’s generous commissions as it will be the first racing site to offer net revenue deals. BetAmerica is also the only site to offer racing and fantasy sports through one account, which allows affiliates to generate revenue through the broad reach of fantasy sports as well as the significant player lifetime values from racing. Affiliates will be able to monitor the performance of corresponding marketing campaigns through Income Access’ robust analytics software, through which they will also have access to relevant tools (e.g. banners, text links, newsletters, etc.) to optimise those campaigns.

“After reviewing our affiliate software and management we recognized that we needed online gaming experience on both counts and Income Access was the obvious choice to help us grow our business”, said Pete Laverick, Director of Marketing at BetAmerica. “Many affiliates have previously had no way of monetizing valuable US traffic but with BetAmerica now offering a single legal website with racing, fantasy sports and fantasy games there is an opportunity to monetize that traffic without waiting for further online gaming regulation in the US.”

Players will benefit from the largest sign up bonus in the racing industry at $300 per player along with innovative games that are easy to enter, play and win. BetAmerica also offers fantasy games, currently highlighted by The Twitter Game, which gives players the chance to win real money based on how many times their favourite celebrities tweet in a given time period.

Interested affiliates can join the program through the BetAmerica registration page or contact affiliates@betamerica.com for more information.


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