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HOME > NEWS > Investor News > Capacity crowd packs opening of SLS Las Vegas
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Capacity crowd packs opening of SLS Las Vegas

25 August 2014

By Howard Stutz

LAS VEGAS -- Less than 30 minutes after opening to the public, the SLS Las Vegas Hotel Casino was packed.

Every table inside the Griddle Cafe was filled. There wasn’t an empty seat in the lobby’s Monkey Bar. A line snaked through the casino for customers waiting to sign up for “The Code,” the SLS Las Vegas’ player loyalty program. Slot machines and gaming table were busy.

Gerry and Barb Blanchard of Vancouver, British Columbia, Canada, somehow beat the rush.

Before the doors to the SLS opened just after midnight Friday, the Blanchards mixed with the last of the 3,600 guests who attended the resort’s lavish VIP celebration that began five hours earlier.

By the time other customers got through the entrances, the Blanchards had their Code player cards in hand. When the security tape came off the casino’s nearly 800 slot machines, they were ready to gamble.

The secret? The couple, who were staying at Paris Las Vegas, and six others shared a limousine ride to SLS from Wynn Las Vegas and cut through the masses.

“We had heard about the casino opening and everything that was going on all week,” Barb Blanchard said of the $415 million renovation of the former Sahara. “We couldn’t wait to get in.”

They weren’t alone.

A line of potential SLS Las Vegas visitors wrapped around the building from the Strip, to east on Sahara Avenue, and north down Paradise Road.

“I’ve never seen anything like this,” said an SLS security officer stationed at the Paradise Road entrance.

The building was at capacity.

NO MORE SMOKEY POKER ROOM

Excitement over the opening of the SLS Las Vegas, the Strip’s first new resort since the December 2010 unveiling of the Cosmopolitan of Las Vegas, was evident during the lavish VIP celebration. The event culminated with an elaborate fireworks display above the property shortly before midnight.

Dealers and other casino personnel stood at the ready behind their tables throughout the VIP event, where servers walked about the 56,000-square-foot casino carrying trays of drinks and food items from the SLS’s nine restaurants. All the SLS eateries were open during the party for guests to sample menu offerings.

Meanwhile, SLS pit boss Frank Neuman anticipated a crush once the casino could accept wagers after midnight.

“I think people will be surprised how nice it is in here,” said Neuman, who joined SLS from Caesars Palace. “I went to the SLS in South Beach (Miami) and that place was hopping. When I heard they were bringing SLS to Las Vegas, I knew I wanted to work here.”

Dealer Andy Richie, who spent more than seven years at the Fiesta Henderson, said he often visited the former Sahara’s casino. The new design, he said, was an improvement.

“It’s so different,” he said. “I remember the smokey poker room and that’s gone. I think the players are going to be excited.”

Richie also liked the vests worn by SLS dealers. The three designs contain images associated the Monkey Bar — different species of apes wearing men’s business suits.

Joe Terzi of San Diego was a happy customer, even though he lost several hands of blackjack at a $25 minimum table soon after the wrap came off the game.

Terzi, who is president of the San Diego Convention and Visitors Bureau, was invited to the VIP party by his son, who works for SBE Entertainment, the Los Angeles-based nightlife, restaurant and hospitality operator that owns the SLS Las Vegas in partnership with Stockbridge Real Estate, a San Francisco-based private equity firm.

“They did a great job,” said Terzi. “There is a great connection between Las Vegas and San Diego. So many people from San Diego come to Las Vegas and a lot of people from Las Vegas love to visit San Diego.”

‘HAPPY TO BE BACK’

On the SLS’s second floor, employees of the resort’s buffet invited guests into the space to indulge.

Jackie Lopez of Las Vegas was holding a tray containing glasses of red wine.

She will work as a cashier in the buffet. But she previously spent six years working in the Sahara’s 24-hour coffee shop, rising to supervisor by the time the Sahara closed in May 2011.

Lopez is one of the nearly 100 former Sahara workers who are part of the 3,400 SLS Las Vegas employees.

She couldn’t wait to return to the Strip resort.

“It’s amazing to see the changes they did in here,” said Lopez, who worked in restaurants operated in Boyd Gaming Corp. and at a restaurant in Summerlin during the 39 months since the Sahara closed.

“I really love the company,” Lopez said. “There is no other place where you see the owner walking through the property every day. Once I knew they were hiring, I applied right away. I’m really happy to be back.”

Casino pit boss Lorne Thompson worked at Treasure Island before moving north on the Strip to SLS Las Vegas. Friday night wasn’t his first casino opening. He helped unveil properties in West Wendover and the state of Washington.

“It’s exciting to see the old Sahara brought back to life,” Thompson said. “It’s a totally different place.”

LUMINARIES WALK THE RED CARPET

High winds delayed the fireworks show for a few minutes.

Meanwhile, celebrities from the world of entertainment and sports joined the guests of SBE, Stockbridge, along with members of the gaming industry and Las Vegas business community, in celebrating the SLS opening.

Among those who walked a red carpet before entering the SLS included singer Pia Toscano, celebrity DJ Samantha Ronson, past Ultimate Fighting Champion Chuck Liddell, and U.S. men’s soccer team standout Jermaine Jones.

The SLS’s team of designers and celebrity chefs — Chef Josè Andrès, designer Philippe Starck, actor-musician Lenny Kravitz — along with SBE Entertainment CEO Sam Nazarian and other company officials, posed for photos and talked with media outlets.

Kravitz, who designed four suites for the 1,620-room hotel, planned to perform with his band at a super-secret concert inside The Sayers Club during the VIP party. But the fire marshal kept the number of guests inside the lounge at a minimum, leaving some invited guests wearing coveted black wristbands that a signaled a ticket to get in on the outside.

‘LOOKS FUN’

Bob Corbin of Henderson watched the red carpet action from a roped-off area near the SLS Las Vegas Strip’s entrance.

He thought the casino was opening five hours earlier and was disappointed he was off. He planned to come back at midnight.

“I really wanted to see what they did inside,” Corbin said. “It looks fun.”


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Howard Stutz
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