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Cheltenhem Festival Site has punters reaching for their race cards

31 August 2012

LONDON, England -- (PRESS RELEASE) -- A new site dedicated to the Cheltenham Festival has launched in the UK.

The site is a one-stop shop for everything surrounding Cheltenham Festival, the United Kingdom's premier racing event. Providing browsers with race and general visitor information, the site also covers all aspects of betting, including information on and links to the most up-to-date promotions from all of the major bookmakers, including free bets on the Cheltenham Festival itself.

The site's goals are clear: to be as useful an encyclopaedia of Cheltenham as that of a previous visit to the festival. This is a bold aim and one that it aims to accomplish through careful construction and clear distribution of information.

The focus of the homepage is an introduction to the Festival through a summary of the previous year's event. Starting in this fashion means that newcomers can steep themselves in this historic horse racing meet before continuing to browse further betting and race information. In this way the site is aimed not only at racing enthusiasts but also casual browsers, while there is more than enough on offer for either to leave without wanting more. The distinction between visitors is not made by the site itself, as throughout it is accessible as it is clear.

This universal appeal continues throughout the deeper pages, which dig into betting odds, race information, race results, tips and festival news. Though the Festival only runs in March every year, such is the hype surrounding what has been previously described as the "Olympics of racing" that ante post books for the following year's meet are posted almost immediately.

The Festival's famous quadrumvirate of the Champion Hurdle, the Queen Mother's Champion Chase, the Ladbrokes World Hurdle and the Cheltenham Gold Cup ensure that jockeys and trainers alike would happily designate horses and jockeys to race year upon year. As a result, early betting on the Cheltenham Festival has never proved so popular as canny bettors seek to steal a march on early odds specials.

The Festival releases details of the next year's meet in early July, so racing professionals and fans have the resources to prepare properly. As the first race draws loom, details of all of the 500 horses running across 27 races can be found here, with jockeys and trainers hoping that their hard work throughout the season has been enough to emerge with at least one of the four major trophies on offer. For fans and enthusiasts, emerging with a modest return from wagers is often enough.

 
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