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Coral gambling advert banned by ASA

28 May 2014

LONDON, England -- A Coral television advert, which depicted a woman in a skimpy version of jockey outfit and touting a whip, has been banned by the Advertising Standards Association.

The ASA in its assessment "concluded the ad linked gambling to seduction."

Specifically the ASA said "We considered that, rather than limiting her role to drawing attention to Coral Interactive’s betting offer, the ad placed a strong emphasis on the female jockey's sexual attractiveness, and that she behaved in a flirtatious manner towards the men in the shop, using her whip to close one man's gaping mouth as she walked by, leaning, with her hand on her hip, towards the man seated on the bench, and swinging her hips in an exaggerated fashion as she walked around the shop."

 
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