(PRESS RELEASE) -- Costa Bingo is back on air and running its "free bingo" ads this autumn, building on the success it enjoyed with the same creatives last year.
There are exciting times ahead for the online bingo brand, with creative agency MWO on board and a £4 million budget allocation, and the CGI animated ads will run until the end of the year with a new campaign due to break in January 2014.
The "free bingo" creatives reflect the revolutionary free bingo model that Costa helped pioneer when the brand launched in 2009. It was one of the first online bingo sites to offer free bingo to its members; play free bingo and win real cash 24 hours a day.
New creatives are currently being finalised to continue the momentum of the ‘free bingo’ ads and build brand awareness further in the extremely competitive online bingo market. An autumn shoot has been scheduled with locations both in the UK and abroad - Sunny is planning a vacation!
Running on the Dragonfish network, well established Costa Bingo is part of the bgo owned portfolio of brands which also includes City, Sing and Fancy Bingo. In addition to the Dragonfish brands, bgo also has its own gambling site bgo.com.
“We are confident that the direction planned for Costa Bingo will assert its position on the online bingo leader board. Right now, it is important to maintain an on-screen presence for the brand as research shows that players are back from their summer holidays and returning to online gaming” commented Christian Colton, Chief Marketing Officer, bgo.
The 10 second free Sunny ads are running in key primetime slots across ITV1 and digital channels. The positive and upbeat ads aim to bring a smile and some sunshine into living rooms as the weather changes and the nights draw in.
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