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HOME > NEWS > Investor News > DongCasino.com launches affiliate program with Income Access

DongCasino.com launches affiliate program with Income Access

9 June 2014

(PRESS RELEASE) -- DongCasino.com, a Malta-based iGaming operator, has announced the launch of an affiliate programme for their online casino and sports-book in partnership with Income Access, a turnkey provider of technology and marketing solutions for the online gaming industry. The new DongCasino.com affiliate programme will be managed using Income Access’ award-winning affiliate software.

Focusing on the Asian and European markets and boasting Mandarin, Cantonese, Vietnamese, Russian, Polish, Greek and Hungarian as well as English language capabilities, DongCasino.com offers players the best selection of online casino games, including progressive jackpots of up to €3.9 million and live roulette and blackjack. In addition to the brand’s online casino, DongCasino.com features an online sports book with live coverage of football, basketball, baseball and a comprehensive range of other sports.

To celebrate the launch of the DongCasino.com affiliate programme, the operator has unveiled a promotion for new affiliates. During affiliates’ first three months with the programme, they will receive revenue share of 65% for the first month, 50% for the second and 40% for the final month. In addition, any affiliate referring 120 or more depositing players during their three-month promotional period will be rewarded with a lifetime revenue share of 50%.

To celebrate the launch of the affiliate programme, affiliates are also being offered the chance to publicise enticing player promotions. These include 100% welcome bonuses for new depositing players for both DongCasino.com’s online casino and the brand’s sports-book.

After affiliates’ three-month promotional period ends, the affiliate programme’s commission structure reverts to a standard model. Revenue share varies between 30% and 50%, depending on the amount of monthly revenue the affiliate refers. Affiliates promoting the DongCasino.com online sports-book will receive monthly revenue share of between 25% and 50%, which is also contingent on referred monthly revenue.

“At DongCasino.com, we are focused on building long-term relationships with our affiliate partners and optimising their conversions,” said Soufian A. Ennajat, Affiliate Manager at DongCasino.com. “The launch of the DongCasino.com affiliate programme on the industry-leading Income Access affiliate management platform will support the enduring business growth of both our brand and the affiliates who promote us.”

First launched in 2002, the Income Access platform, which won the Best Affiliate Software Award at the most recent eGR B2B Awards, will provide DongCasino.com’s in-house team of experienced affiliate managers with a cutting-edge tool to manage the brand’s affiliate programme.

“We’re delighted to be able to offer our affiliate marketing technology to a brand as prestigious as DongCasino.com, which focuses on the rapidly growing Asian market as well as Europe,” said Nicky Senyard, CEO of Income Access. “The brand will provide affiliates with important opportunities in both these leading global gaming markets.”


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