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HOME > HI-ROLLER > Comps & Promos > Fortune Affiliates adds scratch cards as product group

Fortune Affiliates adds scratch cards as product group

17 March 2014

(PRESS RELEASE) -- Fortune Affiliates is expanding its market range with the addition of a new branch, aimed at the casual gaming segment.

Fortune Affiliates, the official affiliate programme for the Fortune Lounge group, is expanding. Fortune Affiliates will be launching a new branch, called Fortune Affiliates Casual Gaming. Two scratch brands, the recognized Wintingo and the innovative new brand DizzyWin will be promotable through Fortune Affiliate Casual Gaming solely.

The addition of these two brands gives Fortune Affiliates’ partners a whole new segment of the gaming market to target: casual gamers. Powered by Pariplay and Microgaming software, both brands offer scratch cards, bingo and other Instant Win-style games as well as a range of classic casino games, including slots and table games. From an affiliates’ perspective, this means that a new market is available, but the gamers that they are used to will still be accommodated.

The brand identity of both WinTingo and DizzyWin is lighthearted and fun rather than serious gaming, even though they do offer games for more serious players.

Both brands have compelling opening offers. Wintingo offers up to 100% cashback on players’ first deposit, up to $/£/€500, and up to 20% on all future deposits. Fronted by its mascot, Dizzy the Dragon, DizzyWin offers up to $/£/€500 free, spread across the player’s first three deposits: a 100% bonus up to $/£/€250 on first deposit; a 25% bonus up to $/£/€50 on second deposit; and a 50% bonus up to $/£/€200 on third deposit.

These two new brands will open the doors to a more social, casual group of players, and with appealing opening offers and fresh, fun brand identities, Wintingo and DizzyWin should be as rewarding to promote as the highly successful Fortune Lounge brands like Royal Vegas Online Casino and Platinum Play Casino.

 
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