LONDON, England -- (PRESS RELEASE) -- Playtech, the international designer, developer and licensor of software and services for the online, mobile, TV and land-based gaming industry, is proud to announce that Genting has selected the Playtech Neon system to manage its land-based casinos in the UK.
The Playtech system, which was developed in collaboration with its subsidiary, Intelligent Gaming, will manage customer data, cash desk operations, table gaming, incentive programmes and compliance across the group.
Genting UK's operations range from VIP private members' clubs to modern, purpose-built premises, with 41 casinos located from Edinburgh to Plymouth. In London it is the capital's leading casino operator with six casinos which cater for all levels of the gaming market, including its flagship, Crockfords, located in the heart of Mayfair which is recognised as the world's oldest private members gaming club.
Chris Dempsey, Director of Consulting for Playtech's subsidiary Intelligent Gaming, described the project. '"Neon will provide a unique solution, connecting Genting UK's operations to a central system with a range of HTML5 and iOS applications. Neon is the most flexible casino management system available and we are carrying out significant customisation to support and reinforce Genting's processes. We are proud and excited to partner with the world's biggest gaming operator on a project that is so important to the modernisation of their business."
Chris Ashworth, Genting UK IT Director, explained the decision to implement the Playtech system. "Playtech's Neon will enable us to centralise our systems and streamline many customer-facing business processes to improve our customer service and drive our business forward. The system will be fully centralised in a high-availability data centre and will integrate with our other key business applications via TIBCO."
The Neon system will be implemented during 2014 ready for the opening of Resorts World Birmingham in early 2015.
Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, hosting and CRM services.
About Genting UK
Genting UK plc, a wholly-owned subsidiary of Genting Malaysia, trades in the UK as Genting Casinos. It boasts 41 casinos across England and Scotland.
The casinos outside London operate under two brands: Genting Casinos and Genting Clubs. In London the group owns the oldest private members gaming club in the world, Crockfords, along with the Colony Club, Maxims, Palm Beach, Genting Casino Cromwell Mint and Genting Casino Chinatown London in close proximity.
> Latest Headlines
The stories that are the news.
> Daily News
In depth coverage of the news that
affects the gaming enthusiast.
> Featured Articles
Articles by RGT's featured writers.
> Vegas News
Tales from Sin City.
> Investor News
Press releases and Investor info.
> Casino City's Online Poker Directory
The web's most comprehensive online
> Advanced Search
Check our archives for past articles.