Global gaming entertainment giant International Game Technology (NYSE: IGT) has partnered with bwin.party digital entertainment to launch many of IGT’s top-performing interactive games on the bwin platform.
IGT is supplying its content to bwin.party, which has recently launched online poker and casino offerings in New Jersey under the license of Borgata Hotel Casino and Spa (a long-term IGT land-based casino customer), for distribution in New Jersey at nj.partypoker.com and internationally at partypoker.com, bwin.com, as well as at other bwin.party brands in nationally regulated European markets. With market-leading positions in its product verticals, bwin.party gains access to IGT’s complete game library via a one-time, simple integration to the IGT rgs (remote game server) solution.
“From the casino floor to online and mobile devices, IGT games are worldwide player favorites,” said Golan Shaked, Director of Games at bwin.party. “Adding IGT’s portfolio of instantly recognizable, market-attuned content to our brands including bwin, partypoker and PartyCasino will provide great, additional fun and entertainment for our players.”
“This agreement with bwin.party is a key milestone in our journey across regulated markets – it significantly extends the presence of IGT games in key markets around the world,” said Leigh Nissim, IGT Commercial Director of Interactive. “bwin.party is one of the biggest igaming operators on the planet and our partnership confirms that as a supplier of premium casino content in regulated markets, IGT is a standout choice.”
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