MONTREAL, Quebec -- (PRESS RELEASE) -- Income Access, a leading digital marketing and performance marketing software firm for the regulated gaming industry, has expanded the reach of its search engine marketing (SEM) services, allowing it to run advertising on all major search engines.
As part of this expansion, the company’s entire search engine marketing (SEM) team has become Bing Ads Accredited Professionals, allowing them to better optimize campaigns for the Microsoft search engine. As of January 2013, Bing had a 16.5% market share.
“With the continued expansion of international marketers, there has been more and more demand for flexibility in the search realm, and this will offer our clients more options,” said Laith Zreikat, senior SEM specialist at Income Access. “Our team is now certified in all major search engines and we are well positioned to work with operators from around the world,” he said.
Income Access recently introduced a number of products for new markets, including a full range of specialized digital marketing services and its award-winning marketing software. It signed a partnership with Stratosphere Casino Hotel and Tower (through its affiliated iGaming company, ACEP Interactive, LLC) in November 2012.
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