International Arts Management launches gaming brand
21 October 2009
VANCOUVER, British Columbia -- (PRESS RELEASE) -- On October 5th, International Arts Management launched their latest digitally driven online gaming brand, GR88.com to a worldwide audience. As the world's premier online gaming destination, GR88.com will offer players around the world premium poker and casino games, 24/7 customer service and excellent player rewards. As such, GR88.com is heavily immersed in the world of digital entertainment and social media with its own proprietary social networking platform and will develop gaming strategies around their technology.
Behind GR88.com is the global entertainment marketing firm International Arts Management. Headed by CEO Peter Karroll, the former head of marketing and President of Bodog Entertainment, International Arts Management has a known success with digital entertainment. In 2005, IAM dominated the marketing world of online gambling with their massively successful Bodog.com model. As a result, IAM was able to bring Bodog from less than 1% audience awareness to a staggering 42% in just 24 months with additional plans to implement a similar strategy for GR88.com.
"Taking a look at what people do with their time, both online and offline, has been a very important aspect of the GR88.com strategy. We know our customers are intelligent, caring, hard working, professional, competitive, and love to win," says Peter Karroll, CEO of IAM. "We know they want a better online environment and we believe that GR88.com can offer that setting by handpicking the best gaming software available and bringing them under one domain. The launch is just the beginning and we have tremendous plans for growth in GR88.com's future."
In early September, GR88.com launched GR88.com Asia which offers Sportsbook, Live Dealer Casino, and Lotto (in both English and Chinese). GR88.com was widely well received due to its live casino platform, new generation casino games and 24/7 customer service.