LONDON -- (PRESS RELEASE) -- Markets Pulse, world leaders in enterprise binary options technology, today announced the launch of an HTML5-based trading platform, compatible with tablets such as the iPad. The release was prompted by customer feedback and an increasing percentage of trades on the company’s native iPhone and Android applications; MarketsPulse was the first to launch a mobile native trading app for binary options about a year ago.
“Since we launched our mobile platform, we have seen exponential growth in mobile trading volumes, to the point where it is now about 20 percent of the total volume,” said Shay Hamama, Vice President of Business Development for MarketsPulse. “We believe that the addition of next generation tablet support will help our broker clients increase volumes even more, so we are delighted to launch this brand-new tablet trading solution.”
Mobile trading volume is often incremental, as opposed to cannibalizing desktop trading volume, and the move to add this advanced tablet trading solution was designed to further increase broker profitability. The added tablet support comes as a welcome addition for customers of MarketsPulse, who already enjoy the highest average lifetime earnings per trader due to the market leading trading technology offered by MarketsPulse.
“Adding support for tablets allows customers to execute on yet another device,” said Jeremy Smith, Product Manager at Opteck, “and this increased ability to trade will improve our earnings per trader even more. We look forward to implementing this technology immediately.”
The new tablet trading solution is enabled by adding tablet platform recognition to the desktop trading platform and allows for an optimal tablet trading layout. Support for HTML5 also allows traders on iPad and similar devices to use the charting function, while legacy browsers are still supported with Flash technology. The MarketsPulse mobile trading platform is one of the only native iPhone and Android binary option trading platforms. It is considered by many to be the most advanced technology in the industry, in part due to the easy-to-use interface which allows for traders to trade when they want, how they want.
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