HOUSTON, Texas -- (PRESS RELEASE) -- Nevada Gold & Casinos, Inc. (NYSE MKT:UWN) today announced the launch of its social gaming site, Gold Star Slots, a free-to-play casino app on Facebook. Nevada Gold's new IGaming site enables players to play popular slots games for fun, while introducing them to the company's bricks and mortar properties in Washington and South Dakota.
Featuring a variety of highly engaging social components, from friend leader boards to gifting and sharing, Gold Star Slots offers Nevada Gold's existing customers the option to play their favorite games from the comfort of their own homes, while also enabling potential new customers to experience the excitement of playing real casino slot games for free online.
"Social gaming is one of the leading technology innovations in our industry and the Gold Star Slots social gaming site positions Nevada Gold at the cutting edge," commented Trevor Taylor, vice president, development and operations. "Guests of our Washington Gold and South Dakota Gold properties can stay informed about upcoming events and promotions at our physical locations through the Gold Star Slots Facebook page."
Nevada Gold's social gaming platform allows the company to expand its marketing reach and continue developing brand awareness. In addition to the free "coins" provided just for logging on, guests also have the opportunity to purchase additional "coins" to lengthen their entertainment experience.
Nevada Gold has launched the app in conjunction with technology and services provider, Traffic Generation. Utilizing its unique multi-channel monetization platform, The Hub, Traffic Generation provides a range of social marketing, community management and game optimization services, designed to increase player engagement and retention.
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