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HOME > NEWS > Investor News > New Level Radio introduces safety messaging for casino properties

New Level Radio introduces safety messaging for casino properties

21 May 2020

(PRESS RELEASE) -- New Level Radio, the music and marketing industry leader that provides businesses with 100% customizable radio networks, has created a targeted messaging program that helps customers feel secure and informed regarding new safety protocols implemented as a result of COVID-19.

New Level Radio’s calm and professional voice talent records specific messages that seamlessly blend in with the curated programming already in place, assuring guests the property has taken the necessary steps during the initial reopening phase and beyond. In addition, New Level Radio has designed custom music lists with scientifically backed formulas regarding music beats per minute that feature songs that prompt guests to feel more secure.

“As our clients reopen their properties it’s crucial to ensure that guests feel safe and comfortable in their surroundings,” said New Level Radio Vice President and co-founder Nathan Green. “These new additions help accomplish that goal and will allow guests to settle in, stay longer and spend more.”

New Level Radio is incorporating the new messaging to the more than 60 businesses across 21 U.S. states that it supplies on-property music, messaging and video programming, including major casino properties such MGM Grand, The Mirage, Mandalay Bay Resort and Casino and Tropicana Las Vegas in Las Vegas, Foxwoods Resort Casino in Connecticut, Talking Stick Resort in Arizona, and Beau Rivage Resort & Casino and Scarlet Pearl Casino Resort on the Gulf Coast of Mississippi.

For the past 13 years, New Level Radio has delivered branded messaging to its clients that is continuously refreshed and revolves around each property's specific products, promotions and corporate focus. The strategic messaging includes targeted point of purchase information that enhances the overall guest experience and, in turn, translates to additional revenue.


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