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HOME > NEWS > Investor News > New owners say: "InterCasino - back in the game"

New owners say: "InterCasino - back in the game"

28 March 2014

(PRESS RELEASE) -- It was announced recently that the InterBrands (InterCasino, InterPoker and VIP Casino) have been bought by The Intertain Group Ltd, trading on the Canadian Stock Exchange (IT.TSX). The new owners consist of experienced e-gaming management, some from the glory days of InterCasino, who are fully invested in bringing the brands back to their previous recognition, player volumes and revenues.

Some of the new developments to be implemented very soon on the sites include:

Product
A fully responsive mobile InterCasino site; to be launched next month, with the other brands to follow.
Site GEO Targeting
New Bonus tool and New Player Welcome Packages; the new welcome packages will be rolled out in Mid-April, these will be communicated to you separately but the aim is to increase deposit levels and player loyalty.
Performance
New Site features and games; we have already started rolling out a full suite of Betsoft Gaming Ltd games with more big-name providers to be announced soon.
New intelligent CRM Tool; to optimize your player life cycle
New payment methods; starting with Paypal for U.K. customers at the beginning of Q2.
People
Enlarged Marketing Team;
Acquisition; to drive player volumes and increase conversions
Brand and Casino; to ensure that our brand is ahead of the game in terms to look, feel, brand message and innovation
Customer Retention; to motivate player loyalty.
Branding research for InterCasino is currently in progress; we are committed understanding exactly what our players want and need to be satisfied by our Casino offering

Our main aim in 2014 is to focus on customer satisfaction, drastically improving conversion and lifetime value, and to build the very best gaming experience.

 
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