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HOME > NEWS > Investor News > PKR launches affiliate program with Income Access

PKR launches affiliate program with Income Access

23 April 2014

(PRESS RELEASE) -- PKR, the UK-based operator of the globally-renowned online poker platform PKR.com, which features real-time 3D graphics, has announced the re-launch of the brand’s affiliate programme with Income Access, a turnkey provider of technology solutions for the iGaming industry. PKR’s new affiliate programme will be powered by the award-winning software of Income Access.

Launched in 2006 and now boasting more than 5 million users across the globe, the PKR platform allows players to enjoy real-time online poker in a virtual setting via the medium of animated 3D avatars. As well as poker, the platform also supports interactive 3D versions of casino games, including blackjack and roulette. In addition, PKR offers players a sophisticated sports betting offering, which is licensed and regulated by the Alderney Gambling Controlling Board.
To celebrate the launch of the PKR Affiliates programme on the Income Access affiliate management platform, PKR has unveiled a promotion for new affiliates. Affiliates who join the programme from now until 30th June 2014 will receive a special $5 CPA for every first-time depositing player they refer during their first month promoting the brand (terms and conditions apply).

Also until the end of June, PKR is offering affiliates the chance to publicize an enticing player promotion. Known as the PKR Megadeal, this exclusive first-deposit offer rewards new players who make a deposit using the bonus code PKRMEGADEAL with over $300 in free gifts. These rewards include: $10 cash added to players’ accounts; a ticket to the $20,000 GTD Mini Masters; a ticket to play any $12 tournament; a 100% bonus of up to $250 that pays as players play; an automatic upgrade to enjoy Club PKR benefits (such as birthday gifts and up to $20,000 in Club PKR freerolls per month); 1,000 PKR points for players to spend on their 3D avatars; and freeroll tickets to play for a share of a further $2,500.

After the promotional period ends on 30th June 2014, the PKR Affiliates programme’s commission structure reverts to standard model of 20% revenue share. However, CPA and hybrid commission models can be arranged upon request.

“We’re delighted to re-launch our affiliate programme on the Income Access affiliate management platform,” said Paul Archer, Head of Affiliates at PKR. “Integrating PKR Affiliates with an affiliate software brand as reputed and as reliable as Income Access will further support the growth of both PKR and our affiliate partners.”

PKR Affiliates’ re-launch on the Income Access platform, which won the Best Affiliate Software award at the most recent eGR B2B Awards, will incorporate the company’s innovative ad-serving technology Traffic Optimisation. Both affiliates and PKR will benefit from this unique tool, which provides greater control over the brand’s marketing campaign strategy, including geo-location targeting down to a city level and attribution on players’ conversion paths.

“We’re excited to be able to offer our industry-leading affiliate marketing technology, which has been enhanced by the recent addition of Traffic Optimisation, to a brand as prestigious as PKR,” said Nicky Senyard, CEO of Income Access. “Affiliates who are focused on the poker as well as casino and sports betting verticals are being offered an important opportunity in the re-launch of the PKR Affiliates programme with Income Access.”

For more information on the new PKR Affiliates programme, affiliates should contact PKR.


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