Playtech launches its poker product with Unibet in France

LONDON, England -- (PRESS RELEASE) -- Playtech, the leading international online gaming software and services provider, is pleased to announce that it has successfully integrated and migrated the online poker activity of Unibet to Playtech's leading network in France - iPoker.fr.

Unibet is one of the largest PAN European operators and a long term licensee of Playtech. This launch marks an extension of the existing relationship with Playtech beyond its current games offering and further strengthens the relationship between the two groups.

Unibet customers can now play on iPoker.fr, the largest poker network in France, where players enjoy the latest poker product enhancements and features as well as some of the best guaranteed prize tournaments.

With the recent addition of some of the most well established operators in France, iPoker.fr has strengthened its position as the largest and leading poker network in France. Playtech has customised and localised its product offering to ensure it is most appealing to the local French audience and at the same time fully complies with the local rules and regulations.

Danny Frishman, Playtech's Commercial VP, commented, "We are delighted that Unibet has chosen to move forward with our poker product in France. Following Playtech's successful recent launches in France, it is clear that iPoker.fr is becoming the network of choice among operators in the region that would like to enjoy not only a best of breed, fully compliant offering but also the largest networked liquidity pool in France. We are confident that Unibet will also see great success for their poker business in the French market, enjoying the benefits of the liquidity pool as well as the quality of our products."

Christophe Dahisne, Unibet France Managing Director, added, "We see this launch as an important step in our relationship with Playtech as we continue to offer our players the highest quality online gaming products. iPoker.fr takes us further in delivering the best user experience out there, with its unrivalled liquidity and leading technology."

About Playtech

Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, hosting and CRM services.