LONDON, England -- (PRESS RELEASE) -- Playtech, the international designer, developer and licensor of software and services for the online, mobile, TV and land-based gaming industry, is very pleased to announce the launch of the new mobile sportsbook to its licensee Ladbrokes.
This launch builds on the partnership between the two companies which was established earlier this year with the launch of Ladbrokes' Vegas Tab. Based on Mobenga's proven track record and success with building and maintaining market leading mobile offerings, the sportbook is designed to provide Ladbrokes' players with the ultimate sports betting experience on the go.
The mobile sportsbook provides a brand new interface and navigation menu for optimal user experience, as well as a total remake of the platform, using the latest technology to ensure high performance, speed and reliability. Mobenga has worked very closely with Ladbrokes' mobile team to define and develop the sportsbook including additional product enhancements which will hit the market in the near future.
Shay Segev, Playtech's CCO, commented: "This launch is very exciting for us as we help Ladbrokes take their mobile sportsbook offering to the next level. The new mobile sportsbook has a completely new look and feel and features Ladbrokes branding with state of the art mobile technologies to provide speed and flexibility for the future developments. I am certain Ladbrokes will benefit tremendously from this offering."
Jim Mullen, Ladbrokes' Digital Managing Director, commented: "Mobile remains a massive opportunity for our business. Customers have increasingly high expectations of what they want from the mobile product and the new sportsbook product on the Mobenga platform is a key part of our response."
Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, hosting and CRM services.
The Group's capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.
New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech is listed on the London Stock Exchange and has over 3,000 employees located in 11 countries. Its leading gaming applications include casino, poker, bingo, sports betting, live, mobile and social gaming, casual and fixed odds games.
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