(PRESS RELEASE) -- Sporting Index, the world’s leading operator for sports spread betting, has partnered with reporting and digital marketing firm, Income Access, for the forthcoming launch of its affiliate programme.
Founded in 1992, Sporting Index has captured approximately 80% of the UK's sports spread betting market by offering customers unique betting opportunities across a wide range of international sports. The London-based operator accommodates a range of clients, providing tailored account options for novices and experts alike.
Through its partnership with Income Access, Sporting Index will leverage award-winning affiliate software that allows for greater analysis and measurement of ROI, while giving affiliates easy access to marketing materials and their own set of key metrics. In helping affiliates to better promote its brand, Sporting Index will offer enticing promotions, such as the current sign-up offer, giving new players a free £200 “Total Goals” bet after placing 3 bets risking £20 each.
“Income Access is the market leader when it comes to affiliate programmes and we’ve been very impressed with them up to now,” said Paul Turner, Head of Marketing at Sporting Index. “With the World Cup fast approaching, customer acquisition becomes even more important and I’m confident Income Access can help us achieve our goals through this partnership.”
Sporting Index, which is authorised and regulated in the UK by the Financial Conduct Authority and the Gambling Commission, maintains a primary objective of providing customers with the most exciting form of gambling, with profits (and losses) linked directly to how right or wrong they may be. In an effort to more fully live up to that objective, the operator recently released a newly optimised version of its mobile site to address the unique needs of tablet users, a player demographic that is on the rise.
“We’re excited to be partnering with an operator that has the industry knowledge and brand recognition of Sporting Index,” said Income Access CEO Nicky Senyard. “It’s a great opportunity whenever you’re able to bring together this much experience to build on a product that’s already enjoyed so much success.”
Announcement of the partnership also follows the release of the shortlist for the 2014 eGR B2B Awards, for which Income Access is a finalist in three categories, including Affiliate Software, Best Customer Service and Acquisition and Retention Partner.
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