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HOME > NEWS > Investor News > Trop Greenville to launch multi-million dollar expansion
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Trop Greenville to launch multi-million dollar expansion

25 August 2014

GREENVILLE, Mississippi -- (PRESS RELEASE) -- Tropicana Entertainment Inc. ("Tropicana") announced today that it is ahead of schedule to complete construction of its multi-million dollar expansion at its Trop Greenville property. This project, and the major investment Tropicana is making in Greenville, demonstrates Tropicana's continuing commitment to giving casino customers more. The expansion is expected to open on Friday, October 10, 2014.

EXPANSION OVERVIEW
The far-reaching development will introduce new table games and three hundred more slot machines, including a high limit slot area for guests who enjoy an elevated playing experience. Max & Erma's, a popular full-service casual dining restaurant chain, will open its first Magnolia state location at Trop Greenville. A new VIP Lounge will offer qualifying players a chance to relax and recharge amid sophisticated surroundings. A live entertainment area will be open to the casino floor, energizing the entire atmosphere. Plans also include the construction of a 140-space underground parking garage for premium players, another Greenville first.

"This is an exciting time for Tropicana and for all of Greenville," said Roscoe Greene, General Manager of Trop Greenville. "This expansion marks our property's evolution into a complete casino resort experience. We are grateful to the customers who recognize the value in Tropicana's distinctive brand. As we grow, we'll continue our successful formula of good times, personal service and generous rewards," said Greene. "We would also like to thank Mayor Cox and the City of Greenville for supporting the project and allowing Tropicana to develop and create jobs," said Greene.

ABOUT TROP GREENVILLE'S NEW SLOTS AND TABLE GAMES
Included in the plans are some of the newest and hottest slot products on the market. Gold Class Cash Express™ slots will offer exciting new themes, a new game twist and higher top progressive jackpots. Tarzan of the Apes™ will feature five different bonus rounds and $250,000 multi-site progressive jackpot. Sinbad™ slots will take players on a high seas adventure with a wide variety of bonuses. Trop Greenville's tables will now be in play 24/7 and offer five additional tables. New games include Mississippi Stud, Free Bet (an exciting variation on traditional blackjack) and single dealer craps.

ABOUT MAX & ERMA'S
A casual dining chain with an avid following, Max & Erma's is a fun and funky restaurant known for award-winning burgers, locally-brewed beer, quirky collectibles and Erma's fresh-baked chocolate chip cookies. While the menu includes an array of tempting soups, salads, sandwiches, munchies and shareables, their burgers are the star of the show. In fact, they feature the "Best Cheeseburger in America" according to the National Hamburger Festival. Max & Erma's will be open seven days a week offering breakfast, lunch and dinner (schedule varies), plus a Sunday brunch.

ABOUT THE GRAND OPENING FESTIVITIES
To celebrate the completion of the expansion project, Trop Greenville welcomes the public to join in property-wide ceremonies and celebrations beginning at 11 a.m. on October 10, 2014. The first 500 guests will receive a commemorative grand opening T-shirt, compliments of Trop Greenville. Be sure to stick around for the one day only $10,000 Grand Opening Giveaway, also happening on October 10, 2014. Every 30 minutes from 3 p.m. until 10 p.m., three winners will be randomly selected from all active TROP Advantage® slot players. Each winner will pick a prize envelope and win $100 to $1,000 on the spot – a total of 40 winners in one day!!

PICK YOUR RIDE GIVEAWAY
In celebration of the new gaming floor expansion, Trop Greenville will host its biggest promotion yet. The $35,000 Pick Your Ride Giveaway runs from September 1 through October 26, 2014. Guests can win a share of more than $35,000 in cash and prizes, including the choice of a 2014 Toyota Camry or Toyota Tundra. The grand prize drawing will take place on Saturday, October 25, 2014 at 10 p.m.

Plus, guests who sign up and play with their Trop Advantage receive more value and variety including free slot play, multiplier days, gift giveaways and more. Visit the Trop Advantage Center for complete details.

MORE FUN. MORE VALUE. MORE VARIETY.
This huge expansion at Trop Greenville dovetails with Tropicana's new branding campaign titled "MORE FUN. MORE VALUE. MORE VARIETY." The campaign highlights the competitive advantage Tropicana Casinos hold in all eight markets in which they operate, which is the sheer number of dining, retail, gaming, promotional and nightlife experiences they offer.

"Tropicana is excited to be able to bring even more variety, value, and fun to City of Greenville," says Tony Rodio, President and CEO of Tropicana Entertainment. "The combination of these changes and improvements is sure to change the perception of Trop Greenville from a convenience location to a travel destination."

ABOUT JOB CREATION AND ECONOMIC IMPACT
Beyond expanding entertainment options for guests, this substantial development project is making a positive economic impact in the Greenville region, in the heart of the Mississippi Delta. The various phases of the project have created job opportunities for 300 local construction workers. Once opened, the expansion will add approximately 100 new positions at Trop Greenville.

ABOUT TROP GREENVILLE
Trop Greenville is located in Historic Downtown Greenville, Mississippi. The property will host 604 of the newest slots and 12 table games, including craps and blackjack. For overnight stays, relax at the Greenville Inn & Suites, a 40 room boutique style hotel.

 
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