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HOME > HI-ROLLER > Comps & Promos > VegasLobby.com Launched

VegasLobby.com Launched

15 February 2001

The launch is being supported by a $3 million advertising campaign -- $1 million of which will be spent in the first quarter. AltaVista.com, iWon.com, LookSmart.com network (Nasdaq: LOOK), EZ Board and the Bla-Bla Network make up the online promotions. Print ads will appear in Gambling Online Magazine, newspapers and sports magazines.

Initially available in English, July will mark the successful translation of VegasLobby.com into five additional languages: French, Spanish, Chinese, Japanese and Hebrew.

To celebrate the launch, VegasLobby.com is initiating an ongoing drawing whereby users can win $100 daily, $1,000 weekly or $10,000 monthly in e-chips good at any online casino.

Unlike previous portals, VegasLobby.com is not affiliated with any online casino and has no ties to existing land casinos. It is simply a comprehensive resource to online gaming.

While it has features online players have come to expect -- gambling and sports news, (provided by Screaming Media (Nasdaq: SCRM)) lotto results and player chat -- additional features have been created to enhance the experience of online gaming and protect the best interests of the gambling enthusiast.

 
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