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HOME > NEWS > Daily News > Virtual racing NASCAR to make Mississippi debut at Golden Nugget Biloxi
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Virtual racing NASCAR to make Mississippi debut at Golden Nugget Biloxi

19 June 2013

LAS VEGAS, Nevada -- (PRESS RELEASE) -- Bally Technologies, Inc. (BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced Virtual Racing NASCAR will make its Mississippi debut at the Golden Nugget Biloxi June 21-22.

Bally’s Elite Bonusing Suite Virtual Racing promotional tool has already been a huge hit creating floor-wide excitement on casino floors across America, driving coin-in, carded play, new players’ club signups, and tremendous excitement. Now – for the first time in Mississippi – Virtual Racing will feature a NASCAR-themed car racing promotion that lets players at any slot machine on the casino floor actually choose their favorite driver and cheer him across the finish line.
Players will select one of eight famous NASCAR drivers: Clint Bowyer, Dale Earnhardt Jr., Jeff Gordon, Kevin Harvick, Jimmie Johnson, Matt Kenseth, Mark Martin, or Martin Truex Jr. from the touch-screen on the iVIEW or iVIEW Display Manager (DM) player-user-interface on each of Golden Nugget Atlantic City’s slot or video-poker machines.
Qualified players who select the winning driver will split a guaranteed prize pool of $10,000 in bonus credits daily during the promotion.

The Golden Nugget Biloxi will host daily races each hour from 2-6 p.m. The virtual-racing events are available on all of the casino’s gaming machines – without interrupting game play.

“Players will experience the excitement of Virtual Racing NASCAR for the first time in Mississippi at our property,” said Golden Nugget Biloxi Director of Marketing Melissa Radovich. “It’s going to be a great few days for our players as they compete to win while enjoying the thrill of America’s no. 1 spectator sport. This is the type of fun-filled event that truly sets us apart from the competition and rewards our loyal guests.”

The Golden Nugget Biloxi is also using EBS to add excitement across their iVIEW network using player-centric, real-time interactive promotions such as Virtual Racing™, U-Spin Bonusing™, and DM Tournaments™.
“We are honored to help the Golden Nugget Biloxi continue to build casino excitement and player loyalty,” said Bally Technologies’ Vice President of Systems Sales Tom Reilly. “Virtual Racing NASCAR has been very successful at properties across the U.S. and we are thrilled for it to make its debut in Mississippi.”

About Golden Nugget Biloxi
The Golden Nugget Biloxi, located on the Gulf of Mexico, is a premier resort destination, offering guests more than 710 rooms and suites. The entire property is undergoing a $100 million renovation taking on a fresh, modern look to include a high-energy casino featuring the most popular slot and video poker machines, table games, and poker room; nightly entertainment, new bars and lounge, as well as Landry’s signature world-class restaurants such as Morton’s The Steakhouse, Bubba Gump Shrimp Company, Michael Patrick’s, Lillies Asian Cuisine. New owners, Landry’s, Inc., will introduce first-class accommodations, exquisite dining options and fun-filled entertainment venues unlike anything else available in Biloxi, with all renovations slated for completion by Spring 2014.

 
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