Abelson Sports unveils player-first Bet Builder
6 May 2025(PRESS RELEASE) -- Abelson Sports, a leading provider of sports data solutions, has launched its new player-first Bet Builder product, designed to extract the maximum value for operators from its soccer betting feeds.
The game-changing sports betting product, sitting within Abelson Sports’ TECH vertical highlights player prop bets across the most popular soccer markets. Crucially, it is configured to allow for unlimited leg combinations across a wide range of expanding markets, including validation to prevent any bet conflicts.
Designed with the modern player-focused fan in mind, the Bet Builder’s stylized iframe delivers a superior user experience by putting markets that bettors and operators want to see at the forefront of the sportsbook offering. Pre-match, in-play and cash-out options are fully supported, while pre-built options showcase the most popular selections.
The new Bet Builder product can be paired with Abelson Sports’ own extensive Football Player Markets feed to truly bring the product to life, but input sources are agnostic and originate from the operator’s own sportsbook feeds.
Jeevan Jeyaratnam, Chief Betting Officer at Abelson Sports, said: “We’re proud to be able to offer operators a new, player-first betting experience across a wide range of markets and leagues. It’s a soccer betting option that gives both operators and their customers what they want through a product that is attractively presented to the end user and which is easy to navigate and simple to integrate.
“While we believe it will become a valuable addition to partners that already take our Football Player Markets feed, we have developed the product to be agnostic in terms of input feeds to open it up to the widest possible market. We look forward to seeing it go live with our first customers.”
Utilizing the latest, highly scalable, cloud technology for a rapid, robust solution, Bet Builder is available to operators either as an iframe, which is adjustable in line with brand design guidelines, or through an API.
With various delivery options and flexible commercials available, Abelson Sports’ latest product is positioned as a new generation of bet builder technology, enabling operators to increase margins while enhancing the betting experience.