Daily News Poker News Online Gaming News Investor News Vegas News Featured Articles
Strategies & Tips Books & Movies
Gaming Life Gaming Tips Comps & Promos
HOME > > Bally's Corporation becomes official sports betting partner of New York Yankees
RELATED PARTNER LINKS

Bally's Corporation becomes official sports betting partner of New York Yankees

1 August 2022

(PRESS RELEASE) -- Bally's Corporation announced today a marketing partnership designating Bally Bet as an official sports betting partner of the 27-time World Series Champions. This marks Bally's first sports team partnership in New York after becoming the ninth online sports betting operator in the state in July.

Under the agreement, Bally's receives use of New York Yankees trademarks and marketing designations as an official sports betting partner (Bally Bet), an official daily fantasy sports partner (Monkey Knife Fight), an official iGaming partner (Bally Casino), and an official free-to-play gaming partner (Bally Play). Bally's Casino Atlantic City also becomes a proud partner of the New York Yankees.

Marketing benefits for Bally's inside Yankee Stadium include LED advertising in the following locations: the outfield wall that lines the playing field, field-facing walls on the Main Level bars in left and right field, the Terrace Level ribbon board, and LED boards throughout the Great Hall. Additionally, Bally's receives an in-game feature on the Stadium's high-definition centerfield video board and other brand-enhancing activations.

"This is a great partnership that will give Bally Bet and our other Bally's Interactive brands terrific visibility in New York," says Adi Dhandhania, Chief Operating Officer of Bally's Interactive North America, the digital and sports betting division of Bally's Corporation. "The Yankees' history as a franchise and their popularity as a global brand speaks for itself."

"We are excited to begin this partnership with Bally's," said Michael J. Tusiani, New York Yankees Senior Vice President of Partnerships. "We hope that their branding in Yankee Stadium along with their in-Stadium customer engagement will greatly strengthen Bally's overall gaming presence in New York."

The deal adds to Bally's growing sports and media footprint. Now in six states, Bally Bet Sportsbook is an Authorized Gaming Operator of Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), and the Women's National Basketball Association (WNBA). In addition to the New York Yankees, Bally's has official sports team partnerships with the NHL's Nashville Predators, the WNBA's Phoenix Mercury, and the NFL's Cleveland Browns.

 
RGT ONLINE SHORTCUTS

> Latest Headlines
   The stories that are the news.

> Daily News
   In depth coverage of the news that
   affects the gaming enthusiast.

> Featured Articles
   Articles by RGT's featured writers.

> Vegas News
   Tales from Sin City.

> Investor News
   Press releases and Investor info.

> Casino City's Online Poker Directory
   The web's most comprehensive online
   poker directory.

> Advanced Search
   Check our archives for past articles.

FREE NEWSLETTER
Sign up for Casino City's Newsletter and a Chance to Win an exciting Casino City Prize
CONTACT RGT ONLINE  |  EDITORIAL STAFF  |  SITE MAP  |  CASINO CITY  |  AUDIOVEGAS