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Indy Eleven lands deal with BetRivers

29 April 2021

(PRESS RELEASE) -- Indy Eleven is proud to introduce BetRivers as the club’s “Official Sports Betting Partner” in conjunction with a multi-year Corporate Partnership agreement announced today.

Through the partnership, BetRivers has become the third “Pillar Partner” of Indiana’s Team – alongside Central Indiana Honda Dealers and Community Health Network – and will have exclusivity in the “Sports Betting” category through the duration of the agreement. This unique partnership was also supported by Sportradar, a key partner to Indy Eleven in this space and a developer of the relationship in the category.

“Since the legalization of sports betting in Indiana in late 2019, Indy Eleven has been extremely focused on finding a true partner to maximize what has become a pivotal area for growth in all corners of the sports industry,” explained Indy Eleven President and Chief Executive Officer Greg Stremlaw. “I want to thank BetRivers for the tremendous commitment they have shown to our club. We look forward to working with them in a myriad of ways beginning with the upcoming 2021 season.”

Highlights of BetRivers’ Pillar Partnership include “sleeve logo” placement for an Indy Eleven partner on all 2021 PUMA jerseys, a “Presenting Partner” night in conjunction with a 2021 home game, sponsorship of the 30-minute post-game show following all local television broadcasts (20 games in 2021) on WISH-TV and MyINDY-TV 23 (The Central Indiana Honda Dealers Post-game Show, presented by BetRivers), prominent signage and digital assets, and sponsorship of the opening segment of the weekly Soccer Saturday radio show that airs on 93.5/107.5 The Fan.

“BetRivers.com is excited to be an official sports betting partner of Indy Eleven,” said Mattias Stetz, COO of RSI, which operates BetRivers.com. “This partnership combines two organizations that share an unwavering commitment to excellence in providing sports fans with unparalleled experiences.”

 
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