Las Vegas launches new business ad campaign
11 October 2023(PRESS RELEASE) -- Today, Las Vegas launches its new business ad campaign that champions the destination’s unrivaled creative energy, optimism and ambition. Positioning Vegas as the ideal place for businesses to spark something extraordinary, the campaign reminds decision makers to not overlook the meetings and events hub when planning corporate offsites and gatherings.
Titled “Not Invited,” the campaign draws a metaphorical line in the sand for businesses. While everyone is invited to Las Vegas, the characteristics that hold back innovation and visionary thinking are not.
Featuring playful “un-invitations” and calls to plan something sensational, the campaign includes two ads, digital banners, and a radio spot. The two 30-second ads, titled “Not Invited” and “Offsite,” were shot at locations across the Las Vegas Strip, highlighting the diversity and excitement of the destination.
“This campaign captures how the unique energy of Las Vegas acts as the catalyst that drives innovation, change and engagement,” said Lisa Messina, Chief Sales Officer for the LVCVA. “We regularly hear from leaders, planners and attendees that the opportunities to connect and inspire through the shared experiences that only Vegas can provide continues to drive their business forward and ultimately affects the bottom line.”
Las Vegas is a global meetings capital hosting some of the world’s biggest trade shows and large-scale meetings for industry leaders—welcoming nearly 5 million meeting attendees in 2022 alone. The destination continues to offer the business audience a selection of accommodations, entertainment and meetings space that is vast, varied and constantly evolving.
Recent developments include the addition of the West Hall at the Las Vegas Convention Center, the opening of CAESARS FORUM and the current $100 million renovation of the Mandalay Bay Convention Center. The destination’s meetings and events landscape will further expand this December with the opening of Fontainebleau Las Vegas, adding 550,000 square feet of convention space to the north end of the Strip.