NHL's Vegas Golden Knights announce partnership with Betfred
1 February 2023(PRESS RELEASE) -- Yesterday, the Vegas Golden Knights announced a multi-year partnership agreement with Betfred, now an Official Sports Betting Partner of the Vegas Golden Knights.
"We're proud to be partnering with Betfred as they make their arrival here in Las Vegas," said Golden Knights President Kerry Bubolz. "Betfred's U.S. business is Vegas Born just like we are, and we're excited to help them launch their brand in Nevada."
The partnership with the Golden Knights will feature interactive contests for fans during intermission at select Vegas Golden Knights home games, brand exposure for Betfred on dasherboard and LED signage at T-Mobile Arena, and exposure on the NHL's all-new DED broadcast signage. Betfred will also be incorporated on the team's official digital channels, email newsletter, radio broadcasts, and more.
"As a Las Vegas-based company preparing to open our first hometown sportsbook in partnership with Mohegan Casino at Virgin Hotels Las Vegas, we're very excited to be partnering with the hometown Vegas Golden Knights," said Bryan Bennett, COO of Betfred Sportsbook. "We look forward to growing our business here and supporting Las Vegas hockey in the process."