North Star Network adds basketball website to portfolio
25 May 2023(PRESS RELEASE) -- Sports and gaming media group North Star Network is delighted to confirm the acquisition of the Brazilian basketball website Lakersbrasil.com.
The website, which launched in 2006, is one of the largest NBA team news portals in Brazil and keeps fans of the LA Lakers up to date on all the important news, features, and statistics regarding their team.
Basketball continues to grow in popularity in Brazil, ranking second on the list of favourite sports among Brazilian residents. According to a 2021 Google Sports Study, Google searches in the country for Lakers superstar LeBron James were equal to that of Gabigol, the standout player for Brazilian football team Flamengo.
Julien Josset, North Star Network CEO, said: “Lakersbrasil.com is a perfect fit for our portfolio, with basketball continuing to become more significant in Brazil, and this gives us a chance to connect with basketball fans and provide them with first-class insight into their favourite team.
“We look forward to giving Lakersbrasil.com greater resources to continue to be a leading reference point for the LA Lakers in Brazil and grow its stature further among basketball fans.”