OpenBet powers more than 140 million wagers during Euro 2024

(PRESS RELEASE) -- OpenBet, a leading content, technology and services provider to the sports betting industry, has reported strong performance following this year’s UEFA European Football Championship, processing more than 140 million bets across all channels with more than £850 million wagered during the month-long tournament.

Spain secured their fourth European Championship title following a 2-1 victory over England, driving increased betting engagement throughout the tournament from more than 100 global operators across leading betting and gaming conglomerates.

Unsurprisingly, England and Spain were consistently the most backed sides in the Outright Winner market across the majority of the knockout stages. However, it was Austria who temporarily captured the punter’s imagination, shortening from 40-1 to 16-1 after beating Netherlands to top Group D and taking over 20% of Outright Winner bets on 25 and 26 June, a share that England only achieved from the last four.

Statistics from the final reveal that the game attracted substantial wagering activity, with more than £73 million staked during the game. OpenBet’s trading team was central to this effort, generating odds, delivering trading content and providing Managed Trading Services through risk and liability management for operators.

Bet slips generated across the global customer base for SportCast’s BetBuilder also showed a significant 470% increase compared to the 2021 tournament, driven by new features, bettor demand and new players adopting the product.

This surge in betting reflects the widespread engagement surrounding major sporting events facilitated by OpenBet's robust advanced technology and comprehensive service offerings. Bolstering its reputation as a trusted partner to Tier 1 operators worldwide, the provider continued to report 100% uptime throughout the tournament, with a seamless experience for all players.

Florian Diederichsen, CTO at OpenBet, said: “Euro 2024 captured the imaginations of sports fans and bettors across Europe, with OpenBet truly ‘bringing it home’ for operators. Our robust platform technology once again played a match-winning role in processing a significant volume of bets and delivering a reliable and safe betting experience for our customers. We delivered new records in bets processed per-minute and overall bets placed for operators and are proud to play a key role in their success towards continued growth.”