Daily News Poker News Online Gaming News Investor News Vegas News Featured Articles
Strategies & Tips Books & Movies
Gaming Life Gaming Tips Comps & Promos
HOME > > Soft2bet names Ferreira as Chief Marketing Officer

Soft2bet names Ferreira as Chief Marketing Officer

22 January 2021

(PRESS RELEASE) -- Casino and sportsbook platform provider Soft2Bet has announced the appointment of Pablo Ferreira as its Chief Marketing Officer.

Following a successful spell as its Head of Country Managers, Ferreira’s new position will involve overseeing the marketing and promotion of Soft2Bet’s 30+ operator portfolio, including the SBC award-winning casino, Wazamba.

The platform provider’s new CMO brings a wealth of industry experience to the role, following a multi-year stint as Head of Marketing in LatAm and Spain for GVC Holdings Plc, and a managerial tenure at Sportingbet.

Ferreira’s remit will include creating the promotional strategy for Soft2Bet’s flagship 2021 sportsbook, a highly anticipated brand launch scheduled for the coming months. The company currently holds MGA, SGA and Curacao licences, with further certification from the EU set to follow.

Boris Chaikin, CEO at Soft2Bet, said: “We are thrilled to name Pablo Ferreira as Chief Marketing Officer and have no doubt that his appointment will bring continued success to the business.

“We’re gearing up for a busy year here at Soft2Bet, but with such talented employees as Pablo on board we will continue to exceed the requirements of partners across the globe.”

Pablo Ferreira, CMO at Soft2Bet, said: “Becoming Chief Marketing Officer at Soft2Bet is a fantastic step for me personally, and managing such a talented and hardworking team will be a real privilege.

“We’ve made tremendous progress in recent months, winning awards, releasing new products, and extending our ever-growing commercial reach even further. Looking to the year ahead, I have no doubt that that success will continue.”

 
RGT ONLINE SHORTCUTS

> Latest Headlines
   The stories that are the news.

> Daily News
   In depth coverage of the news that
   affects the gaming enthusiast.

> Featured Articles
   Articles by RGT's featured writers.

> Vegas News
   Tales from Sin City.

> Investor News
   Press releases and Investor info.

> Casino City's Online Poker Directory
   The web's most comprehensive online
   poker directory.

> Advanced Search
   Check our archives for past articles.

FREE NEWSLETTER
Sign up for Casino City's Newsletter and a Chance to Win an exciting Casino City Prize
CONTACT RGT ONLINE  |  EDITORIAL STAFF  |  SITE MAP  |  CASINO CITY  |  AUDIOVEGAS