Soft2Bet to launch iGaming solutions and products in the US
12 March 2025(PRESS RELEASE) -- Soft2Bet, one of the world's fastest growing iGaming turnkey solutions providers, today announced its plans to launch in the U.S. headlined by the debut of its award-winning Motivational Engineering Gaming Application product, made possible through a market access agreement with Caesars Entertainment. The launch will see Soft2Bet unveil a new iGaming brand in New Jersey, following necessary regulatory approvals, and with a targeted launch in the summer of 2025.
"As a global company with a proven history of success and innovation, our plans to launch in the U.S. is monumental for Soft2Bet and our continued growth," said Uri Poliavich, Founder and CEO of Soft2Bet. "We are set to redefine gamification here in the U.S. and ultimately provide players with an incredible gaming experience with the debut of a new and transformative iGaming brand this summer."