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HOME > > Sphere in Las Vegas teams up with YouTube and NFL

Sphere in Las Vegas teams up with YouTube and NFL

1 September 2023

(PRESS RELEASE) -- Sphere Entertainment Co. today announced YouTube will premiere the first-ever brand campaign specifically designed for the Exosphere – the fully programmable LED exterior of Sphere in Las Vegas – in support of NFL Sunday Ticket, the premium NFL subscription product that allows fans to watch every out-of-market Sunday afternoon game.

YouTube is the new home of NFL Sunday Ticket, which gives fans access to all live out-of-market Sunday afternoon games throughout the regular NFL season and is available to purchase on YouTube and YouTube TV. To celebrate, YouTube created an animation that transforms the exterior of Sphere into helmets of all 32 NFL teams. YouTube’s multi-week campaign starts Sept. 1 at 9:00 am PT and runs through the beginning of the NFL season. To help unveil the activation, YouTube Creators including RDCWorld1, Kurt Tocci, Ayokunle Adewuya, Kelly Wakasa, and Jiedel will be on site at the Sphere in Las Vegas to capture content and document the experience.

“It’s only fitting that YouTube, one of the most respected and important media platforms in the world, is launching the first-ever brand campaign on the Exosphere to support NFL Sunday Ticket,” said Guy Barnett, Senior Vice President, Brand Strategy & Creative Development, Sphere Entertainment. “I can’t wait to see how NFL fans react once they see their team on the biggest LED screen in the world.”

The largest LED screen on Earth, the Exosphere consists of approximately 1.2 million LED pucks, spaced eight inches apart. Each puck contains 48 individual LED diodes, with each diode capable of displaying 256 million different colors – creating a vivid new landmark on the Las Vegas skyline.

“Using the Exosphere’s larger-than-life canvas for a brand campaign that combines two of the most widely recognized brands – YouTube and the NFL —resulted in an immersive experience that engages audiences ahead of the start of the season and the launch of NFL Sunday Ticket,” said David Hopkinson, President and Chief Operating Officer of MSG Sports, who oversees global marketing and brand partnerships across Sphere Entertainment and the MSG family of companies. “This activation spotlights the immense opportunity for brands on the Exosphere, which has quickly become an iconic global landmark since it illuminated earlier this summer.”

The Exosphere displays a wide range of artistic and branded content daily, spanning everything from a morning ritual to impactful artist and brand campaigns, and culminating with an evening lunar display. By showcasing an array of content, the Exosphere not only attracts the attention of Sphere’s guests and the more than 40 million visitors to Las Vegas each year, but also is photographed and widely shared around the world on social media.


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