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Vivo Gaming launches its Promotional Tournament Tool

17 March 2023

(PRESS RELEASE) -- Leading live casino provider Vivo Gaming launched its Promotional Tournament Tool designed to boost retention.

The tool, unveiled to operators at the start of the year and first launched with LatSoft, offers brands a unique opportunity to develop and host their own in-game tournaments across a multitude of sites at once to increase player engagement and retention.

Early statistics from operators utilizing the tool have shown that they have seen a 65% increase in daily active players and an 82% increase in the number of daily number of rounds played.

“We are thrilled with how our Promotional Tournament Tool has performed so far and the feedback from our operator partners has been phenomenal,” said Neil Howells, CCO at Vivo Gaming. “What’s more, we are absolutely delighted to have diversified our award-winning offering with such an innovative and engaging product as this.”

In addition to offering winning opportunities, the Promotional Tournament Tool displays boosters and informs participants when they are close to reaching the top spot of in-game leader boards. This tool also allows for unlimited players and real-time communication.

The tool is currently integrated with Vivo Gaming’s premium roulette title and is also set to be added to blackjack and baccarat in the coming months.

“Implementing Vivo Gaming's Tournament Tool has really helped us increase player retention across our brands, serving as a major step forward for our own ambitions,” said Damian Ramirez, Director of Marketing at LatSoft. “We urge any operators that are looking to better manage their performance to consider utilising this tool themselves.”

 
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