Bally Bet Sportsbook and Casino launch in Alberta

(PRESS RELEASE) -- Bally's Corporation announced the launch of Bally Bet Sportsbook and Bally Bet Casino in Alberta, marking the company's entry into the province's newly regulated online gaming market.

With Alberta becoming the second Canadian province to establish a competitive regulated market for online casino gaming and sports betting, Bally Bet brings together a full online casino experience, including slots, table games and live dealer games, alongside its mobile sportsbook within a single platform.

Built on more than 90 years of casino operations and gaming entertainment, Bally's offers an integrated experience that combines casino gaming, sports betting and a unified player wallet, allowing customers to move seamlessly between products while earning rewards across the platform.

Alongside Bally Bet, Bally’s Interactive is also introducing MONOPOLY Casino to Alberta. Available on web and mobile, MONOPOLY Casino features an officially licensed collection of slots and table games inspired by the world’s best-selling board game. The platform is made possible through Bally’s exclusive global consumer license agreement with Hasbro.

"Alberta has a long-standing appreciation for casino gaming, and Bally's brings decades of experience delivering that experience to players," said Sina Miri, chief commercial officer of Bally's Interactive. "We're excited to introduce Albertans to Bally Bet, combining the casino games they know and enjoy with a comprehensive sportsbook in one connected platform. With the addition of MONOPOLY Casino, we’re also expanding our portfolio with one of the world’s most recognizable entertainment brands. Our focus is delivering a high-quality entertainment experience while promoting responsible play."

Responsible gaming remains central to the Bally Bet experience. The platform includes a comprehensive suite of responsible gaming tools, including deposit limits, session reminders and reality checks to help players manage their play. Bally Bet also maintains Responsible Gambling Council RG Check accreditation and participates in Alberta's centralized self-exclusion program in accordance with the standards established by the Alberta Gaming, Liquor and Cannabis Commission.

Bally Bet Sportsbook and Casino and MONOPOLY Casino are available to eligible players 19 and older who are physically located in Alberta. The app can be downloaded through the Apple App Store and Google Play or accessed online at BallyBet.ca.