FX1 and Twenty First Group partner to transform combat sports betting

(PRESS RELEASE) -- FX1 has announced a global partnership with Twenty First Group to develop a new combat sports offering for sportsbooks and prediction market platforms. The partnership will combine FX1’s extensive data and AI capabilities with Twenty First Group’s pricing and line-making expertise to deliver deeper pre-fight and live in-play markets.

Combat sports remain one of the most underserved categories in regulated sports betting and prediction markets, with data fragmented across different disciplines, promotions, events, and regions. Until now, the lack of a single, comprehensive source of reliable data has limited the depth, consistency, and variety of markets that operators can offer. FX1 and Twenty First Group are coming together to address that gap, with the ambition of creating the industry’s most comprehensive and reliable combat sports betting lines.

FX1 combines one of the world’s largest commercial-grade combat sports databases — encompassing more than one million fights and 500,000 fighters — with MotionAI, its proprietary computer vision and machine-learning system. MotionAI is designed to interpret live competition directly from video, transforming fighter movement and action into structured real-time data, advanced metrics and predictive inputs.

Twenty First Group brings extensive experience in predictive sports intelligence and a long-standing reputation for delivering trusted, high-quality betting lines. The combination of Twenty First Group’s line-making expertise and FX1’s unrivaled breadth of combat sports data and AI capabilities will significantly expand the breadth and sophistication of markets available across combat sports.

The partnership will launch with boxing, with a focus on developing comprehensive pre-fight markets alongside a new live in-play experience, using real-time data and predictive intelligence to create betting opportunities throughout a fight. The companies will then expand into MMA and other combat disciplines, with the ambition to create the most comprehensive combat sports betting and prediction offering.

Damien Dau, Founder and CEO of FX1, said: “Combat sports have attracted huge global audiences for decades, but the data infrastructure hasn’t kept pace. It remains one of the hardest environments in sport to capture accurately in real time, and as the way fans watch, interact with and experience sport continues to evolve, leagues and promotions need a new data layer built for that future.

“We’ve spent years developing the technology and data foundation to help create that infrastructure. By combining FX1’s proprietary technology with Twenty First Group’s proven expertise in pricing and predictive intelligence, we have an opportunity to establish a new global standard for combat sports and unlock data, markets and experiences that haven’t been possible before.”

Will Stephenson, Chief Betting Officer at Twenty First Group, said: “The performance of any betting product depends on the quality and depth of the intelligence behind it. Combat sports have enormous untapped potential, but the fragmented nature of the data has made it difficult to deliver the consistency and sophistication that are experienced in other major sports.

“FX1 has built an extraordinary wealth of combat sports data and technology, which, together with our proven modelling and line-making capabilities, gives us the foundations to set a new standard in the category. Together, our goal is to build the infrastructure and intelligence layer the entire combat sports category can benefit from.”

The partnership is intended to serve sportsbooks, prediction platforms and combat sports organizations globally. FX1 and Twenty First Group are inviting operators seeking deeper and more comprehensive markets, as well as leagues and promotions looking to expand the betting and prediction market ecosystem around their events, to work with them as they build the next generation of combat sports betting.