IGT unveils new brand identity at 2026 Global Gaming Expo
28 September 2026(PRESS RELEASE) -- IGT announced today that it will unveil its new brand identity at the 2026 Global Gaming Expo in Las Vegas.
Built on the principles of being fluid, frictionless and magnetic, the new IGT brand identity reflects a singular commitment: delivering an experience that is designed around the player and built for operators. Moving away from a typical corporate look, the new brand showcases a bold and modern appearance that expresses the next chapter of the company's evolution. At the core of the new identity is a commitment to:
- Integrated solutions – across the casino floor
- In-demand games – games worth coming back to
- Expertise in action – proven experience; practical advantage
- Commitment to customer success – when you grow, we grow
"At G2E, our customers will see and feel the IGT transformation story in motion," said Hector Fernandez, IGT CEO. "Our new brand identity signals who we are becoming and how our culture, capabilities and content are propelling us forward. We are providing operators with a fluid and frictionless, connected ecosystem with magnetic content that will excite players and drive performance."
This new era of IGT positions the organization to deliver seamless, connected player experiences through FinTech and systems, and compelling game content that players seek out across land-based casinos and online.
The new brand and latest product innovations will be on full display in booth 4455 at G2E, 28 September – 1 October.