Palms Casino Resort unveils 55 Stories of Fame
11 August 2026(PRESS RELEASE) -- Some experiences are worth remembering. Others are impossible to miss.
Rising 55 stories above the Las Vegas skyline, Palms Casino Resort is introducing 55 Stories of Fame, an immersive new activation that gives guests attending select Palms events the opportunity to see themselves featured live on the resort's iconic Tall Wall.
Inspired by Palms' new This is That VEGAS brand campaign created by Los Angeles-based agency BRAINS, 55 Stories of Fame transforms unforgettable moments into larger-than-life memories. The experience turns guests into the stars of one of Las Vegas' most recognizable digital landmarks, creating a moment that could only happen at Palms.
55 Stories of Fame is the first public expression of This is That VEGAS, Palms' new brand platform developed with creative agency BRAINS and launched earlier this year. The platform spans a new brand identity, hero film, integrated marketing campaign and a growing series of signature guest experiences designed to bring the brand to life both on and off property.
Unlike a traditional billboard, the Tall Wall becomes part of the experience itself. Using specially designed photography technology, guests participating in select activations will see their images projected across the 55-story exterior tower—visible from the Las Vegas Strip and beyond—transforming a single photograph into an unforgettable Las Vegas memory.
"Las Vegas is all about unforgettable moments, and that's exactly what we're creating with 55 Stories of Fame," said Crystal Robinson-Wesley, Vice President of Marketing & Entertainment at Palms Casino Resort. "Whether you're joining us for one of our signature events, an entertainment experience or a special activation, we're always looking for new ways to surprise our guests. Seeing yourself light up one of the most recognizable landmarks in Las Vegas is something you'll never forget—and it's the kind of experience people come to Las Vegas hoping to have."
55 Stories of Fame officially debuted on Friday, August 7, during a special Vegas Girl Events/Girl Dinner at Scotch 80 Prime, where attendees became the first to experience the activation.
"This is That VEGAS” was never meant to be just an advertising campaign," said Matt Gray, Creative Director at BRAINS. "It was designed to become a collection of experiences that surprise people, spark emotion and create stories they'll tell long after they leave Las Vegas. 55 Stories of Fame is the first expression of that idea. One minute you're enjoying an incredible night at Palms, and the next you're looking up to see yourself 55 stories above the city. This is not just another photo opportunity - This is That Vegas.”