(PRESS RELEASE) -- ProfitDuel, a direct-to-consumer subscription software platform that equips bettors with data, tools, and education, announced its official launch in Ontario, Canada - its first expansion into the Canadian market.
The launch represents a significant step in ProfitDuel's North American growth strategy, with additional Canadian provinces expected to follow in the coming months.
ProfitDuel’s parent company, Liquidity Media, has served more than 500,000 members across the U.S. and Europe over the last two decades.
Helping users beat the sportsbook using data, not luck, the team behind ProfitDuel have brought to market a range of pioneering sports tools, including matched betting odds matchers, arbitrage bet finders and data driven expected value software. Combining this with a library of strategy guides and unrivaled user support, the platform enables users to gain a statistical edge over sportsbooks and turn the odds in their favor.
ProfitDuel operates solely as a software and information provider and does not operate a sportsbook or casino, or accept bets.
"The sports betting sphere has exploded in North America. Sportsbooks, casinos, and now prediction markets are all competing for the same consumer's attention," said Casey Halpern, General Manager at ProfitDuel.
"As the number of options keeps growing, so does the complexity for the average consumer trying to maneuver it all. We built ProfitDuel and have continued to evolve with the aim of helping individuals make sense of a rapidly changing industry space. We are doing this by giving people access to data, tools and education, helping them make more informed decisions rather than seeking out the latest offers with little knowledge. Ontario is a natural next step for that mission."
According to iGaming Ontario, the province's regulated private iGaming market generated C$396.3 million in gross gaming revenue in August 2026, including C$54.4 million from sports betting. Total market revenue was approximately 18% higher than in August 2025, underscoring continued year-over-year growth across Ontario's regulated online gaming sector.
The Ontario launch gives subscribers access to ProfitDuel's software offering for the first time in Canada, extending the company's reach beyond its established U.S. and European markets.
Ontario marks the first step in ProfitDuel's broader Canadian rollout, with further provincial launches expected as the company continues to build its presence nationwide.