XO Sports brings AI sports picks to US bettors
1 September 2026(PRESS RELEASE) -- XO Sports has launched into the US, bringing fans NBA, MLB, WNBA, NFL and EPL sporting predictions, backed by a fully public, independently audited track record of every pick it's ever made.
The U.S. launch comes as XO Sports gears up Down Under for Australia's first ever regular-season NFL game, the Rams vs 49ers at the MCG in Melbourne on September 11, with an extensive OOH and digital campaign.
So what is XO Sports? Instead of scrolling six group chats trying to work out who actually knows what they're talking about, fans open one app. It's already crunched the injury reports, the line moves, the weather, all of it - and it tells them straight where the value is before kick-off. Just the call, the confidence level and a recommended stake. XO Sports is intentionally easy to use, so you don't need a degree in analytics to use it.
XO Sports was built by two groups of people who don't usually end up in the same room: engineers who've built the systems running some of the world's biggest companies and wagering insiders from the biggest sportsbooks on the planet. Together they didn't build a "picks" app - they built their own AI - one that teaches itself. Every result, every game, every day, the model retrains on what actually happened and gets sharper. It's not a chatbot in a jersey and there's no human waiting around to push an update. Just sport, decoded and faster than anyone could do it by hand.
"American bettors are exhausted by being sold certainty from people who don't stand behind their predictions," said John Hanna, CEO and Co-Founder. "Our moat isn't the AI, everyone says AI. It's that we make it super easy and can prove our results through an independently audited process."
What the customer gets: Free daily AI-powered Moneyline predictions with confidence signals and access to XO Sports' history, whilst Premium users unlock Edge Picks and Player Projections, all for a super competitive $9.99 a month.
Every result is published publicly as it happens, with a dedicated and audited Performance Hub launching in the coming weeks via the website.